Since its launch this year, the brand has been established in Waitrose and Holland and Barrett. Now its Bench Pressed Oats range is going to be stocked in 258 Tesco Express stores nationwide this week.

The porridge, containing whey, a high protein by-product of the cheese process, and natural sugar, Xylitol, which has no insulin response and it is 2 day diet pills recommended by dentists, may be the brainchild of Robert, who mixed protein powder together with his porridge to fill for extended while at university.

Struck through the concept that its possible to have a healthy, filling breakfast, Robert approached his brother to ditch his city finance job and drive the concept forward.

Three years later, it features a built up a celebrity following including health fanatic TV star, Lucy Mecklenburgh, McFlys Harry Judd and international tennis player, Rafael Nadal.

Robert explains: Its appalling how many large food companies load sugar into food because its cheap to fabricate, reduces fat and maintains taste, but is the main driver of diabetes.

I desired to find a way to make porridge taste good without sweetening it with sugar.

Regardless of the prototype, that was approved by family super slim pomegranate and friends, the major hurdle arrived mass production.

The brothers met resistance from many manufacturers who felt these were they canrrrt be taken seriously.

Andrew and Robert slept in their car to save money on hotels, and lastly, their first big order arrived: 4,000 pots from Holland and Barrett.